26 REASONS WHY
OHH CAMPAIGNLeading the second brand campaign of N26. The fast-growing challenger bank wanted to reach a wider audience and stand out from the growing competition. I was charged with the creative direction and leadership of the creative team.
Released in 5 European countries and London, across subways, universities, train stations and social channels, the campaign sucessfully grew N26 audience by over 20% globaly, achieved a 220% uplift in average reach rate on Facebook, with 53.2% uplift in average engagement rate. The campaign concept was translated for the US market for the launch of N26 in New York.
Credits
Christian Heltrein : Head of Design
Todd Wilson : Brand Designer
Josh Splinder : Brand Design
Maja Tisel : Brand Designer
Greer Chapman : Brand Designer
Production : Studio Cherie
Photography : Oliver Schwarzwald
Post production : The Forge