N26 METAL
PRODUCT DESIGN &LAUNCH CAMPAIGN
In 2018, N26 created the first contactless metal card portfolio in Europe, introducing both a physical and digital premium lifestyle product. I took a lead role in the digital product design and the Creative Direction of the campaign. The research showed an emerging market segment who associated with higher-end lifestyle brands as well as a clear lack of competition from other challenger banks for that specific market.
Through the use of photography, refined card packaging, partnerships with lifestyle brands and 3D motion high-end video teasers we created an holistic premium experience from signup to unboxing and first use.
The card succesfully sold-out within a week from the launch thanks to the media buzz incited by the videos and newletter campaign.
Credits
Taryn Niesana : Card and Packaging Design
Greer Chapman : Card and Packaging Design
Guil Maueler : Motion Design
Juan Segura : 3D Animation
Lena Smirlova : Photography