BEAT 81
BRAND STRATEGY & GUIDELINES
A fast growing fitness workouts brand, BEAT81 was looking to refresh their brand and align their visuals across several platforms. I was charged to build the creative team (designer, copywriter, videographer and illustrator) and implement the brand guidelines.
Despite the short deadline and the beginning of the pandemic I put together a small team of creatives and implemented a new art direction throught the refresh of the logo, typography, photography and color palette as well as a new copy guidelines for print and web. The brand refresh was made in close collaboration with the product team to insure usability across the app and website.
In less than four months the new visual direction was implemented in house across the print , online and physical producst (fitness studios and gears, instructor apparel and screens).
Credits
Riccardo Pirotto : Brand Designer
Copy Guidelines : Tom Giddins
Luis Elejalde : UX/UI