FRANCESCAMEY

Francesca is a Berlin based Creative Director focused on creative team leadership and brand strategy. Currently working with Designlab teaching and exploring AI as a mean to enhance creativity.

TALES OF KAROO

Tales of Karoo is a personal project where I explore possible futures with the help of AI tools such as Midjourney, Runway Gen2, Pika Labs and the Adobe Suite.

I’m especially interested in visualizing otherworlds, animism, syncretism and world mythologies. Through the juxtaposition of different cultural identities and the exploration of the relationship between humans and their environment I explore a more diversified understanding of "Being".

Instagram

26 REASONS WHY

Leading the second brand campaign of N26. The fast-growing challenger bank wanted to reach a wider audience and stand out from the growing competition. I was charged with the creative direction and leadership of the creative team.

Released in 5 European countries and London, across subways, universities, train stations and social channels, the campaign sucessfully grew N26 audience by over 20% globaly, achieved a 220% uplift in average reach rate on Facebook, with 53.2% uplift in average engagement rate. The campaign concept was translated for the US market for the launch of N26 in New York.

Credits
Christian Heltrein : Head of Design
Todd Wilson : Brand Designer
Josh Splinder : Brand Design
Maja Tisel : Brand Designer
Greer Chapman : Brand Designer
Production : Studio Cherie
Photography : Oliver Schwarzwald
Post production : The Forge

N26 METAL

In 2018, N26 created the first contactless metal card portfolio in Europe, introducing both a physical and digital premium lifestyle product. I took a lead role in the digital product design and the Creative Direction of the campaign. The research showed an emerging market segment who associated with higher-end lifestyle brands as well as a clear lack of competition from other challenger banks for that specific market.

Through the use of photography, refined card packaging, partnerships with lifestyle brands and 3D motion high-end video teasers we created an holistic premium experience from signup to unboxing and first use.

The card succesfully sold-out within a week from the launch thanks to the media buzz incited by the videos and newletter campaign.

Credits
Taryn Niesana : Card and Packaging Design
Greer Chapman : Card and Packaging Design
Guil Maueler : Motion Design
Juan Segura : 3D Animation
Lena Smirlova : Photography

BEAT 81

A fast growing fitness workouts brand, BEAT81 was looking to refresh their brand and align their visuals across several platforms. I was charged to build the creative team (designer, copywriter, videographer and illustrator) and implement the brand guidelines.

Despite the short deadline and the beginning of the pandemic I put together a small team of creatives and implemented a new art direction throught the refresh of the logo, typography, photography and color palette as well as a new copy guidelines for print and web. The brand refresh was made in close collaboration with the product team to insure usability across the app and website.

In less than four months the new visual direction was implemented in house across the print , online and physical producst (fitness studios and gears, instructor apparel and screens).

Credits
Riccardo Pirotto : Brand Designer
Copy Guidelines : Tom Giddins
Luis Elejalde : UX/UI

OFFICINE 904

Officine 904 is a fashion and design studio specialized in bags and accessories. Based in two of the most touristic Italian cities, Pienza and Venezia, the young brand has built a solid business in just four years. The two founders, Silvia and Paolo, approached me to shoot their latest lookbook in Pienza and redesign the brand website.

Other Work

Design Lead
Frankie Health/UNMIND

Head of Creatives
8fit

Creative Director & Founder
FREJA

Art Direction & Photographer/Videographer
Music Artists

Product Design
Toptal